Flavour Obsession Campaign Launches!
For Summer 2009, Oporto have launched their re-positioning campaign – ‘FlavOUR Obsession’, reminding chicken lovers of what sets Oporto apart from the competition – our ingrained dedication to finding and offering our customer the freshest products with flavour!
The ‘FlavOUR Obsession’ campaign that will roll out from Oct 19 demonstrates a new cornerstone positioning for the brand that stretches far beyond our menu and flavour profile, but underpins the passion for ‘what we do’ at over 120+ Oporto stores.
For our customers, the campaign exemplifies Oporto’s quest for the freshest ingredients, the ‘craveability’ factor of our chicken and burgers, and our tirelessly tried and tested range of legendary sauces. This is thoughtfully created fast food, built out of passion and obsession.
Look our for our large supersites in Sydney, Melbourne and Brisbane over Summer 2009 and listen out for our ‘Oporto Obsession Line’ radio commercials. This series of radio commercials add a little humour to the unhealthy obsession our customers and staff share for the Oporto product!
In addition, over Summer you won't be able to miss the Oporto Flavour Obsession Street Crew - loaded up with a selection of Oporto's Legendary Sauces (what flavour are you?), icey cold drinks, prizes and special offers - for where their heading next click here http://www.oporto.com.au/streetcrew/.
We’re Obsessed, are you? It’s ok if you’ve just gotta go – Oporto!
To access the Oporto Communications Library of product images, logos, press releases & other promotional assets please visit http://extranet.oporto.com.au and follow the links to register as a user. Please provide a reason for your registration, and we will endeavour to approve your access within 24 hours (9am to 5.30pm, Monday to Friday, AEST).
If you require any further assistance or would like to interview an Oporto spokesperson please feel free to contact:
Oporto Marketing Department
Email: media@oporto.com.au
Phone: (02) 8905 8400
Or
SHJ Public Relations
Phone: (02) 9256 9700